RNA Studio Websites

Unique Process, Unique Results

RNA Studio has developed a custom method of developing websites. (Download the PDF document.). Projects are guided by goals and milestones rather than a project plan.

Websites are developed for clients who are looking for something different, and they fall into three groups.

The first group is exacting and sophisticated. They want function and beauty in a neat package.

The second group wants something cool, fun, and exciting. They want their website to reflect their character, to distinguish themselves from the competition in a truly memorable way.

The third group wants it all.

And so RNA Studio designs websites that may be big and complex yet are easy to navigate, look out of the ordinary yet are welcoming, and are functionally rigorous and aesthetically refined.

A unique goal requires a suitably unique approach. The web, the internet, and peripheral technologies are evolving very quickly and flexibility is essential. RNA Studio has developed a process that takes full advantage of the fluidity of the electronic medium.

Since planning and design are essentially creative activities, the client will be guided through an itinerant process. Experience has shown that an understanding of underlying principles is more useful than a critical path document.

In lieu of a project plan, milestones at key intervals create opportunity to objectively evaluate progress and reinforce communication channels. Milestones are supported by formal client sign offs of work. This creates respect for the process by giving weight to decisions and ensures that the short and long term goals of the project are being met.

The list and explanations of typical steps will help the client make better decisions throughout the project because the effects of those decisions can be placed in both the immediate and longterm context.

Read more in the Website Development Process document (PDF download).